Collective Wellbeing / Branding, Identity + Packaging

COLLECTIVE WELLBEING / DAVIES GATE

Logotype, branding identity, and product packaging for Collective Wellbeing, a 42 sku product line of organic + sulfate-free face, body, and hair products. Available nationwide, customers can choose from a variety of six charities to receive a portion of the purchase. The look was designed to be clean and simple, yet upscale and sophisticated. The three product categories, face, body, and hair, are color-coded to easily identify each product’s use.