CREATIVE RESOURCE ASSOCIATES INTERIOR DESIGN + ARCHITECTURE

Award-winning branding, identity and website for an international interiors and architecture firm that specializes in hospitality. The mandate from the client was to create something that people stopped to look at when received. Three colors of paper were laminated together and debossing and engraving were used to create an architectural look and 3-dimensional quality.

FLOWERPOT PRODUCTIONS

Logo, brand identity, and website for Flowerpot productions, an artist management company and producer of world music programs for diverse venues across the country. The logo was designed to represent the namesake of the company and its efforts in growing new creative talent. The look is vibrant, energetic and modern. The website splash screen opens with flash animated leaves growing in from the bottom and filling the screen.

LOS ANGELES CENTER FOR WOMEN'S HEALTH

Branding, identity, logo, online and offline advertising, marketing materials, and interactive for the Los Angeles Center for Women’s Health, a comprehensive state-of-the-art women’s health facility in downtown Los Angeles. Founded on the mission to enhance the health and wellbeing of women in the prime of their lives, the nationally-recognized physicians and health care team provide a comprehensive integrated range of services individualized to specific patient needs. The multi-faceted facility treats women’s unique needs with the highest-quality care – all-in-one place and under-one-roof – in a calm and comfortable environment. 

The Los Angeles Center for Women’s Health icon is the Lotus flower.  A symbol of purity, enlightenment, self-regeneration and rebirth. Its characteristics align with the core mission of the Los Angeles Center for Women’s Health.

MADELINE STUART INTERIORS AND FURNITURE

Logo, brand identity, and website for Madeline Stuart – a nationally acclaimed residential and commercial interior designer and furniture designer. The concept was to create and identity that was contemporary yet classic, elegantly simple and timeless. An easily navigated site was created to showcase the designer’s work and her aesthetic. The Products section serves as an online catalog that includes a Downloadable Printable Product Specification for more than 40 products from the Madeline Stuart Collection. 

MARIE TODD - JEWELRY AND SPECIALTY PRODUCTS

Branding, identity, interactive, packaging, and product design for jewelry designer and manufacturer of home fragrance products. The project included development of 3 lines of candles and diffusers: MTodd Men’s; Mind, Body, Spirit; and Elements. The project also included design and development of sustainable, recyclable, and reusable packaging – metal with cork inserts and fabric gift wrap. 

STERLING PUBLISHING

Logo, brand identity, and web site for Sterling Publishing, publisher of how-to and craft books. At the core of the company logo is The Sterling “S”. The logo icon and color palette represent the “Sterling Tree”, a symbol of growth and change – continuous new beginnings that “inspire your creative life.” 

MONROVIA

Brand identity, packaging, point-of-purchase materials, online and print advertising, website and ecommerce site for Monrovia, one of the largest plant growers in the nation, since 1926.

A company rich in tradition and heritage, Monrovia is built on a commitment to quality, integrity, environmentalism and care. The logo, tagline, and overall identity was designed to convey these ideals in a warm, friendly, timeless, and environmentally conscious manner.

The branding identity was created to easily identify and differentiate Monrovia plants from others in the retail garden centers. The Monrovia green-banded pot can be spotted from clear across the garden center, amidst the sea of otherwise unidentified plants in plain black pots. 

An in-store retail nursery marketing and merchandising campaign was established to increase visibility of the Monrovia brand in the garden center. In-store plant display systems were developed to promote various garden collections that were supported by free take-home instructional brochures for the consumer. The in-store point-of-purchase campaign was designed to sell more plants in the garden center by increasing awareness of the brand and by establishing Monrovia as the garden information and inspiration expert committed to providing a superior product and support materials to ensure gardening success. 

Project included:
•  Website [www.monrovia.com]
•  Ecommerce site (shop.monrovia.com)
•  Establishment of Positioning and Brand Strategy
•  Renaming of Company from Monrovia Nursery Company to Monrovia
•  Logo + Tagline Development
•  Extensive Corporate Identity System / Truck Fleet Graphics / Graphics Standards Guide
•  Print / Broadcast / Online Print + Trade Advertising
•  In-Store Point-of-Purchase Posters / Banners / Collateral / In-Store Display Units
•  Product Packaging + Hangtags
•  Wholesale Product Catalogs
•  Trade Show Booth / Show Graphics / Show Clothing