AIR COSMETICS
Logotype, branding identity, product naming, and packaging graphics for a line of beauty products designed to be bright, modern, and clean to attract the contemporary customer. Activate, infuse, and renew describe how the products feel on the skin and, simultaneously, represent the first letters that spell the product name, air.
ALTMAN PLANTS
Logotype, branding identity, and packaging graphics for Garden Music Herbs and Garden Music Veggies, two companion lines of plants sold side by side in garden centers. The Herb Line is color-coded by category to identify the potential use of each herb. Categories include Aromatic Herbs, Culinary Herbs, Health and Beauty Herbs, etc. The approach to the water-resistant packaging was to create a clean and simple look that would stand out and be easily recognized in the garden center.
COLLECTIVE WELLBEING / DAVIES GATE
Logotype, branding identity, and product packaging for Collective Wellbeing, a 42 sku product line of organic + sulfate-free face, body, and hair products. Available nationwide, customers can choose from a variety of six charities to receive a portion of the purchase. The look was designed to be clean and simple, yet upscale and sophisticated. The three product categories, face, body, and hair, are color-coded to easily identify each product’s use.
LISA W JEWELRY
Logotype, branding identity, and packaging graphics for a line of semi-precious jewelry. Designed to be sophisticated, yet spirited, the identity system was applied to various merchandising materials, including gift boxes, bags, and gift cards. The project was featured on the cover of 1000 Bags, Tags & Labels by Rockport Publishers.
MARIE TODD - JEWELRY AND SPECIALTY PRODUCTS
Branding, identity, interactive, packaging, and product design for jewelry designer and manufacturer of home fragrance products. The project included development of 3 lines of candles and diffusers: MTodd Men’s; Mind, Body, Spirit; and Elements. The project also included design and development of sustainable, recyclable, and reusable packaging – metal with cork inserts and fabric gift wrap.
MIZU GREEN TEA BEVERAGE
Logo, branding identity, product naming, and packaging graphics for a green tea beverage steeped with the exotic flavors of tangerine, yuzu, lime, and fig. The packaging graphics are light, minimal, understated and clean to reflect the light and refreshing nature of the product. Mizu means water in Japanese.
MONROVIA
Brand identity, packaging, point-of-purchase materials, online and print advertising, website and ecommerce site for Monrovia, one of the largest plant growers in the nation, since 1926.
A company rich in tradition and heritage, Monrovia is built on a commitment to quality, integrity, environmentalism and care. The logo, tagline, and overall identity was designed to convey these ideals in a warm, friendly, timeless, and environmentally conscious manner.
The branding identity was created to easily identify and differentiate Monrovia plants from others in the retail garden centers. The Monrovia green-banded pot can be spotted from clear across the garden center, amidst the sea of otherwise unidentified plants in plain black pots.
An in-store retail nursery marketing and merchandising campaign was established to increase visibility of the Monrovia brand in the garden center. In-store plant display systems were developed to promote various garden collections that were supported by free take-home instructional brochures for the consumer. The in-store point-of-purchase campaign was designed to sell more plants in the garden center by increasing awareness of the brand and by establishing Monrovia as the garden information and inspiration expert committed to providing a superior product and support materials to ensure gardening success.
Project included:
• Website [www.monrovia.com]
• Ecommerce site (shop.monrovia.com)
• Establishment of Positioning and Brand Strategy
• Renaming of Company from Monrovia Nursery Company to Monrovia
• Logo + Tagline Development
• Extensive Corporate Identity System / Truck Fleet
Graphics / Graphics Standards Guide
• Print / Broadcast / Online Print + Trade Advertising
• In-Store Point-of-Purchase Posters / Banners / Collateral /
In-Store Display Units
• Product Packaging + Hangtags
• Wholesale Product Catalogs
• Trade Show Booth / Show Graphics / Show Clothing
NELSONj SALON + HAIR CARE PRODUCTS
Branding, identity and packaging for Beverly Hills hair and make-up salon and line of specialty hair care products.
SIMPLY PASTA
Logotype, branding identity, product naming, and packaging graphics for a company specializing in organic pasta. The packaging was designed to be simple, modern, and clean to reflect the company’s name and to emphasize purity and simplicity of the product itself.
SPEEDO BOOMERANG
A series of inspirational and motivational slogans developed and designed for application to T-shirts to enhance the visibility and meaning of the Speedo logo, The Boomerang, to the retail consumer. The approach was to create a conceptual parallel between the literal meaning of the boomerang (“it always comes back to you”) and the hard work, passion and related payoff that comes with athletic training.
SPEEDO GIRLS
A series of garment hangtags for Speedo. Pictured are hangtags for two swimsuit lines – girls, aimed at girls ages 12 to 18. Also pictured is the Aquatic line, aimed at women 18 to 50.
TORANI FLAVORING SYRUPS
Point-of-Purchase Recipe Booklet that features unique and innovative uses for Torani Specialty Flavoring Syrups to broaden the product’s uses to the retail customer. The two-inch die-cut circular recipe booklet was designed to be bright, colorful, and fun to reflect the creative spirit experienced when using the product. The booklet features nine recipes and a redeemable coupon. The campaign also features a tie-in consumer ad.
Also pictured is Eviva, a trend newsletter developed for trade distribution to promote new and innovative uses for Torani Specialty Flavoring Syrups. The newsletter tracks food and beverage trends and educates the trade on what’s new in their industry.
VIE SKIN THERAPY
Logotype, branding identity, product naming, and packaging graphics for a line of facial-care products. The packaging was designed to be bright and upbeat to attract a contemporary customer looking for an at-home line of facial products with “professional” results.
