AIR COSMETICS
Logotype, branding identity, product naming, and packaging graphics for a line of beauty products designed to be bright, modern, and clean to attract the contemporary customer. Activate, infuse, and renew describe how the products feel on the skin and, simultaneously, represent the first letters that spell the product name, air.
PALM SPRINGS MID-CENTURY - LITTLE BEVERLY HILLS
This 1958 mid-century modern Palmer + Krisel-designed Alexander home, located in the center of downtown Palm Springs’ historic Ramon Rise neighborhood, was purchased in a state of disrepair, with a host of inappropriate “remuddles” made through the years. The hidden gem was renovated and restored with careful attention to period architectural detail. A wood paneled apartment was re-designed to function as one of two master suites, featuring an all new master bath and twin walk-in closets. The renovation also included a brand new pool, all new kitchen, re-surfaced micro-coated concrete floors, central AC w/ dual zone control, three all-new bathrooms, and new floor to ceiling windows and sliders that open to the large backyard. The large, newly landscaped drought-tolerant property features outdoor lighting, an automatic water system, and a new exterior layout and hard-scape that maximizes space for lounging, entertaining and enjoying the mountain views.
Please visit our sister company RevisionedHomes to see more Architectural Renovations and Residential Design Projects.
ALTMAN PLANTS
Logotype, branding identity, and packaging graphics for Garden Music Herbs and Garden Music Veggies, two companion lines of plants sold side by side in garden centers. The Herb Line is color-coded by category to identify the potential use of each herb. Categories include Aromatic Herbs, Culinary Herbs, Health and Beauty Herbs, etc. The approach to the water-resistant packaging was to create a clean and simple look that would stand out and be easily recognized in the garden center.
AMERICAN INSTITUTE OF ARCHITECTS - JULIA MORGAN
Julia Morgan poster and announcement for the third annual Julia Morgan Colloquium, an educational seminar for professionals on the noted architect sponsored by the American Institute of Architects. When folded, the translucent vellum announcement cleverly creates a multi-layer effect, revealing an architectural rendering through a portrait of the architect. Unfolded the poster features the architect, her work, and pertinent information about the seminar. This piece received recognition from the Art Director’s Club of Los Angeles, The American Institute of Graphic Artists, and is held in the permanent collection of the Library of Congress.
BEVERLY CENTER - CALIFORNIA WELCOME CENTER
A three-sided kiosk and series of billboards, banners, and posters installed in the Beverly Center, an upscale shopping center located in Southern California. The campaign was designed to promote the California Welcome Center, a free travel and entertainment resource located on the street level of the busy shopping center. The approach was to create a campaign that would stand out in the visually dense environment and encourage shoppers to go downstairs to take advantage of the free resource.
BLOSSOM ALLIANCE
Branding, logo, identity and packaging for a florist committed to handmade bespoke flower arrangements and bouquets. The tagline “flowers for everyone” reflects the designer’s commitment to a custom and personalized approach to each project. The project included enclosures, thank you cards, and gift packaging.
BODY BY BOOTCAMP
Logo for an outdoor workout for women that is rugged yet spirited and fun. The approach conveys the free spirit of the workout that takes place under the blue sky, amidst the flowers, grass, and trees. The look is feminine, earthy, and fashionable – a deliberate visual departure from the ubiquitous and generic combat look used by so many bootcamps. The logo was applied to t-shirts, hats, hoodies, nalgene bottles, canteens, exercise matts, vans, duffle bags and back packs.
BOSTON: A CENTURY OF RUNNING
Rodale Press, Inc.
A 256 page, hardbound book commemorating the 100th anniversary of the Boston Marathon. More than 200 historical and contemporary photos were combined with chronological text to tell the story of this historical event. Black and white photos were printed as multi-color quadtones and collaged in a manner reminiscent of a scrapbook.
MODERN BUNGALOW
This 3 bedroom / 1 bath property was re-envisioned as a live-work space. A property with years of deferred maintenance, the bungalow was in need of considerable repairs, design improvements and upgrades. New electrical, heating and plumbing were added, as well as a new kitchen, master bathroom and closet, roof, rain gutters, hardwood floors, and paint. The garage was converted into an office space; the yard was re-landscaped and re-configured to add privacy and to provide a separate entrance to the office. A modern bungalow design approach was chosen to unify the home’s eclectic charm. This home was featured in the Los Angeles Times.
Please visit our sister company RevisionedHomes to see more Architectural Renovations and Residential Design Projects.
CHALK HILL CLEMATIS FARMS
Product catalog and marketing brochure for Chalk Hill Clematis Farm, a specialty grower of rare and unusual clematis, cut flower clematis, and specialty food products. The catalog is divided into product categories – each section beginning with a dramatic full page illustration depicting the product category.
CHOCOLATE EPIPHANY
Clarkson Potter / Random House
Chocolate Epiphany is a 256 page comprehensive dessert cookbook with recipes for everything chocolate—from easy cookies to show-stopping cakes. The book features celebrated French pastry chef, François Payard, owner of one of New York City’s favorite bakeries.
CLASSIC CONTEMPORARY
This dilapidated traditional one-story property was renovated in a classic yet modern and contemporary manner. The approach was simple, yet comprehensive. The renovation included a new gourmet kitchen, new double-pane windows, new designer paint, refinished floors, new baths, and a new master suite. The interior was designed, furnished and accessorized to reflect the classic-yet contemporary and relaxed lifestyle. The exterior was repainted and re-landscaped.
Please visit our sister company RevisionedHomes to see more Architectural Renovations and Residential Design Projects.
COLLECTIVE WELLBEING / DAVIES GATE
Logotype, branding identity, and product packaging for Collective Wellbeing, a 42 sku product line of organic + sulfate-free face, body, and hair products. Available nationwide, customers can choose from a variety of six charities to receive a portion of the purchase. The look was designed to be clean and simple, yet upscale and sophisticated. The three product categories, face, body, and hair, are color-coded to easily identify each product’s use.
HISTORIC CRAFTSMAN
This historical 1908 Craftsman property had years of deferred maintenance and historically inappropriate remodels. The design approach to the historic restoration was to bring the house back to its original historical heritage enhanced with modern amenities. The restoration included paint stripping and re-staining wood, extensive fine mill work, a new kitchen, historically correct lighting fixtures, hardware and paint palette, as well as new and refinished hardwood floors, replacement of windows and doors, plaster repair, upgraded electrical and plumbing, and a new roof. The approach to the furnishings and accessories was an eclectic mix of old and new. The house was featured in Old House Interiors.
Please visit our sister company RevisionedHomes to see more Architectural Renovations and Residential Design Projects.
CREATIVE RESOURCE ASSOCIATES INTERIOR DESIGN + ARCHITECTURE
Award-winning branding, identity and website for an international interiors and architecture firm that specializes in hospitality. The mandate from the client was to create something that people stopped to look at when received. Three colors of paper were laminated together and debossing and engraving were used to create an architectural look and 3-dimensional quality.
CRANE & CO PERSONALIZED STATIONERY
A line of stationery templates developed to enable retail customers to create custom personalized stationery. Available at fine stationery stores, a library of “mix + match” design elements was developed that included typography, color, layout, and liner papers. The Fashion-Forward elements were developed to be combined in the manner of choice by the customer and to be printed on fine Crane & Co. papers. The designer-stationery was printed using the techniques of letterpress and engraving.
DANCING ORANGE PRODUCTIONS
Logo and identity for a film and video production company.
This indoor/outdoor desert-modern home was fully renovated and was designed to take advantage of iconic mountain views from both the front and back. This architecturally sophisticated contemporary was reconfigured to include 3 en-suite bedrooms and baths and features a brand new master suite addition. The bathrooms feature contemporary fixtures, finishes, and designer ceramic tile. The renovation included an open kitchen design and walls of glass that take advantage of the mesmerizing views. Great for entertaining indoors and out, the renovation included a new pool and spa, an outdoor dining area and fireplace, updated electrical, and plumbing, and a large laundry/utility room. The interior also features a sleek newly-tiled fireplace, refinished concrete floors, and new carpet. The landscape creatively combines a drought tolerant and low maintenance desert xeriscape with grass and features automatic irrigation and dramatic outdoor lighting.
EDISON INTERNATIONAL - COMMUNITY GIVING
A series of community outreach brochures for the Southern California electric utility designed to bring awareness of Edison’s involvement in and contributions to the community. The series of three brochures feature case studies that depict the many ways that Edison gives back to the community.
FLOWERPOT PRODUCTIONS
Logo, brand identity, and website for Flowerpot productions, an artist management company and producer of world music programs for diverse venues across the country. The logo was designed to represent the namesake of the company and its efforts in growing new creative talent. The look is vibrant, energetic and modern. The website splash screen opens with flash animated leaves growing in from the bottom and filling the screen.
HIP HOLLYWOOD HOMES
Clarkson Potter / Random House
Hip Hollywood Homes is a 208 page book that features 21 Los Angeles based tastemakers’ homes which include designers, artists, stylists, producers, directors, and entrepreneurs. The book is a collection of homes ranging from traditional, mid-century modern, to ultra modern – everything and anything hip and Hollywood.
JEREMY LIVES
Blurb Books
A 192-page full color book chronicalling a talented and promising teen who suddenly died two weeks before his high school graduation. The book is a visual survey of how a community pulled together and transformed grief into a raw and compelling collection of artwork and prose. In JEREMY LIVES, family and friends of 17-year-old Jeremy Collins pay tribute to him with an outpouring of songs, poems, drawings, letters, comics, photos, and Facebook posts. Juxtaposed against a collection of Jeremy's works, this moving anthology provides an intimate and life affirming glimpse into the hearts and souls of today’s teens and reveals universal truths of life, love and loss. Proceeds from the book go to "The Jeremy Collins Memorial Fund," which donates money to non-profit organizations that promote art, travel, and writing for students – including the Jeremy Collins/Drake Scholarship Foundation and the Global Education and Action Network.
LET THE FLAMES BEGIN
W.W. Norton & Company
Book cover design for a barbecue cookbook, “Chock-a-block full of outrageous opinions, indispensable tips, sizzling recipes, and tall tales in short. It’s everything a barbecue book should be,” says Steven Raichlen, award-winning cookbook author and chef. The approach was to create a cover that presented the subject matter in a visually upscale and fresh manner that would stand out among other barbecue cookbooks and would reflect the gourmet nature and alternative approach to the book’s recipes.
LOS ANGELES CENTER FOR WOMEN'S HEALTH
Branding, identity, logo, online and offline advertising, marketing materials, and interactive for the Los Angeles Center for Women’s Health, a comprehensive state-of-the-art women’s health facility in downtown Los Angeles. Founded on the mission to enhance the health and wellbeing of women in the prime of their lives, the nationally-recognized physicians and health care team provide a comprehensive integrated range of services individualized to specific patient needs. The multi-faceted facility treats women’s unique needs with the highest-quality care – all-in-one place and under-one-roof – in a calm and comfortable environment.
The Los Angeles Center for Women’s Health icon is the Lotus flower. A symbol of purity, enlightenment, self-regeneration and rebirth. Its characteristics align with the core mission of the Los Angeles Center for Women’s Health.
LISA W JEWELRY
Logotype, branding identity, and packaging graphics for a line of semi-precious jewelry. Designed to be sophisticated, yet spirited, the identity system was applied to various merchandising materials, including gift boxes, bags, and gift cards. The project was featured on the cover of 1000 Bags, Tags & Labels by Rockport Publishers.
MADE IN JAPAN: TRANSISTOR RADIOS OF THE ‘50s AND ‘60s
Chronicle Books
Book cover and spreads from Made in Japan, a 108 page book that looks at the Japanese transistor radio and explores how it became a reflection of American pop culture of the period. The book explores the design elements of the radios that emulated everything from coffee shop architecture to automotive design and op art and captures what makes the transistor radio special. This book was featured on the cover of The New York Times Book Review.
MADELINE STUART INTERIORS AND FURNITURE
Logo, brand identity, and website for Madeline Stuart – a nationally acclaimed residential and commercial interior designer and furniture designer. The concept was to create and identity that was contemporary yet classic, elegantly simple and timeless. An easily navigated site was created to showcase the designer’s work and her aesthetic. The Products section serves as an online catalog that includes a Downloadable Printable Product Specification for more than 40 products from the Madeline Stuart Collection.
MAJESTIC METROPOLITAN HOMES
Clarkson Potter Publishers
The title of the book, Majestic Metropolitan Living, neatly sums up it's raison d'etre – to showcase jaw-dropping urban homes. There are no sprawling suburban McMansions within the pages of this wide, square book, but rather a carefully curated selection of oversized city interiors, complete with detailed essays about each space. Bold type and large photos capture the essence of the majestic spaces.
MARCEL SCHURMAN / PAPYRUS
Sold in Papyrus stores nationwide, a sampling from a series of cards and gift wrap for various holidays and occasions. The cards incorporate die-cuts, pop-ups and accordian folds. Several fun and festive patterns were created for gift wraps and gift bags that would be suitable for both male and female markets.
MARIE TODD - JEWELRY AND SPECIALTY PRODUCTS
Branding, identity, interactive, packaging, and product design for jewelry designer and manufacturer of home fragrance products. The project included development of 3 lines of candles and diffusers: MTodd Men’s; Mind, Body, Spirit; and Elements. The project also included design and development of sustainable, recyclable, and reusable packaging – metal with cork inserts and fabric gift wrap.
MID-CENTURY MODERN TREEHOUSE
Built in 1961, this 3-bedroom mid-century modern view property had been neglected and remodeled in ways insensitive to its architectural heritage. The property was remodeled with careful attention to architectural detail and included foundation and structural upgrades, an all-new kitchen, new appliances, new baths, and a reconfigured floor plan that introduced a great room opening to the deck’s striking views. Period details included wood beam / tongue and groove ceilings, new sustainable cork floors, new interior and exterior lighting, and drought tolerant landscaping that was designed to complement and improve the functionality of the property’s 11,280 sf park-like grounds. With verdant views from almost every window, the completely remodeled mid-century modern tree house was furnished and accessorized with a mix of vintage classics and contemporary classics.
Please visit our sister company RevisionedHomes to see more Architectural Renovations and Residential Design Projects.
MIZU GREEN TEA BEVERAGE
Logo, branding identity, product naming, and packaging graphics for a green tea beverage steeped with the exotic flavors of tangerine, yuzu, lime, and fig. The packaging graphics are light, minimal, understated and clean to reflect the light and refreshing nature of the product. Mizu means water in Japanese.
MONROVIA
Brand identity, packaging, point-of-purchase materials, online and print advertising, website and ecommerce site for Monrovia, one of the largest plant growers in the nation, since 1926.
A company rich in tradition and heritage, Monrovia is built on a commitment to quality, integrity, environmentalism and care. The logo, tagline, and overall identity was designed to convey these ideals in a warm, friendly, timeless, and environmentally conscious manner.
The branding identity was created to easily identify and differentiate Monrovia plants from others in the retail garden centers. The Monrovia green-banded pot can be spotted from clear across the garden center, amidst the sea of otherwise unidentified plants in plain black pots.
An in-store retail nursery marketing and merchandising campaign was established to increase visibility of the Monrovia brand in the garden center. In-store plant display systems were developed to promote various garden collections that were supported by free take-home instructional brochures for the consumer. The in-store point-of-purchase campaign was designed to sell more plants in the garden center by increasing awareness of the brand and by establishing Monrovia as the garden information and inspiration expert committed to providing a superior product and support materials to ensure gardening success.
Project included:
• Website [www.monrovia.com]
• Ecommerce site (shop.monrovia.com)
• Establishment of Positioning and Brand Strategy
• Renaming of Company from Monrovia Nursery Company to Monrovia
• Logo + Tagline Development
• Extensive Corporate Identity System / Truck Fleet
Graphics / Graphics Standards Guide
• Print / Broadcast / Online Print + Trade Advertising
• In-Store Point-of-Purchase Posters / Banners / Collateral /
In-Store Display Units
• Product Packaging + Hangtags
• Wholesale Product Catalogs
• Trade Show Booth / Show Graphics / Show Clothing
NELSONj SALON + HAIR CARE PRODUCTS
Branding, identity and packaging for Beverly Hills hair and make-up salon and line of specialty hair care products.
PALM SPRINGS MID CENTURY - SUNMOR
This 1958 mid-century Alexander Palmer + Krisel designed home, located in Sunmor Estates in Palm Springs was renovated and restored back to its original mid-century modern roots. The contemporary, yet period appropriate renovation, included new landscaping and hardscaping, an all-new kitchen, 3 new bathrooms, including a new master bath in the master suite. The trademark Alexander stone fireplace was restored, and a flex / bonus room was designed for use as an office, and pool-room. The dramatic walls of glass reveal stunning mountain views and open to a completely re-built pool, an outdoor shower, and new hardscape. The renovation included new paint inside and out, a new 200 amp panel, new floor coverings, polished micro-coated floors, and a new driveway that accommodates parking for multiple cars and guests for entertaining. Furnishings are an eclectic mix of vintage and contemporary classics.
Please visit our sister company RevisionedHomes to see more Architectural Renovations and Residential Design Projects.
Completed in 1960 by John Lawrence Pugsley AIA, this classic mid century is located in Pasadena’s coveted Linda Vista neighborhood. Perched above the Arroyo with expansive views, this architectural gem features walls of glass, a koi pond and fountain, a Japanese garden with outdoor shower, a dramatic atrium, and stunning stone work. The project included performing a mini renovation to bring it back to its mid century roots and to ready the property for sale. The project also included staging, marketing and selling the property.
SALLY REPS
Direct mail promotional print campaign for advertising photographer’s rep, Sally Bjornsen. Aimed at art directors, designers and other creatives, the pieces were designed to be eye catching and memorable keepsakes. The circle, Sally’s logo, was used as a creative motif, repeated in a different manner in each piece. Embossing, die-cutting, and interesting folding techniques all contribute to making these pieces special to promote the group of very special photographers.
SEIN OFF: THE FINAL DAYS OF SEINFELD
Harper Entertainment Books
Sein Off is a collection of photographs and intimate quotes from the cast members of the infamous television show. The book captures thoughts on the years of working together and reflections on the finality of the last show. Pulitzer prize-winning photographer David Kennerly was given unlimited access on the set of Seinfeld, capturing the last laughs and moments of the final episode.
SIMPLY PASTA
Logotype, branding identity, product naming, and packaging graphics for a company specializing in organic pasta. The packaging was designed to be simple, modern, and clean to reflect the company’s name and to emphasize purity and simplicity of the product itself.
SMALL BITES, BIG NIGHTS
Clarkson Potter / Random House
Small Bites, Big Nights is a 256 page hard-bound recipe and entertaining book from celebrity chef Govind Armstrong. Full of sumptuous photographs that reflect the spirit of the sensual food, the book is a “must-have” how-to book for all who love to entertain.
Historic Spanish Revival View Estate above Sunset Strip
Robert Finkelhor, Architect / G.W. Price Residence
8440 Harold Way, Los Angeles, CA 90069
Impeccably restored historic Spanish Revival Estate sited in the hills just above Sunset Strip affords panoramic city views from Griffith Observatory to downtown and to the ocean. Built in 1926 and designed by architect Robert Finkelhor, who designed houses for Bob Hope, Harpo Marx and Barbara Stanwyck, among other celebrities. This estate combines period architectural details with modern day amenities and infrastructure. It features a two-story turret entry, period wrought-iron work, dramatic light-fixtures and stained glass. The spacious step down living room features high ceilings, the original tile fireplace, arched windows, and french doors. The master, with a step down sitting room/office, includes a marble master bath with steam shower and spa tub. There are 3 additional bedrooms and baths, including a guest suite w/bath, a pool room w/bath and kitchen, a gym, an art and music room, and a zen-meditation garden. Original hardwood floors & doors w/carved molding accentuate the house. Enjoy entertaining from the upper and lower terraces, from the salt water pool and spa, as well as from the sprawling aromatic terraced gardens. Project included readying the house for sale, staging, listing and selling the property.
Offered at $5,950,000
SPEEDO BOOMERANG
A series of inspirational and motivational slogans developed and designed for application to T-shirts to enhance the visibility and meaning of the Speedo logo, The Boomerang, to the retail consumer. The approach was to create a conceptual parallel between the literal meaning of the boomerang (“it always comes back to you”) and the hard work, passion and related payoff that comes with athletic training.
SPEEDO GIRLS
A series of garment hangtags for Speedo. Pictured are hangtags for two swimsuit lines – girls, aimed at girls ages 12 to 18. Also pictured is the Aquatic line, aimed at women 18 to 50.
STERLING PUBLISHING
Logo, brand identity, and web site for Sterling Publishing, publisher of how-to and craft books. At the core of the company logo is The Sterling “S”. The logo icon and color palette represent the “Sterling Tree”, a symbol of growth and change – continuous new beginnings that “inspire your creative life.”
THE SUMMERTIME ANYTIME COOKBOOK
Clarkson Potter Publishers
Summertime Anytime Cookbook is a 256 book with simple, colorful recipes from Dana Slatkin’s celebrated Santa Monica, California hotel; Shutters on the Beach. The book is thematically divided into chapters Sunny Days, Cloudy Days, Balmy Nights, Stormy Nights, Misty Mornings, and Beach Basics. Perfect rain or shine, the appealing, fuss-free dishes are Shutters favorites. The book also offers inventive style and entertaining ideas for
casually elegant beach living.
HAPPY SUMMER POSTCARDS
A take-off on old vintage postcard booklets from the 50's and 60's.Designed to welcome the Summer Solstice, each fold is perforated allowing the recipient to tear out a piece of the booklet, or one post card, and resend it to a friend.
THE MAKING OF EVITA
Harper Collins Publishers
The Making of Evita captures the vision of filmmaker Alan Parker in turning the life of historical icon Eva Perón into a compelling, contemporary Hollywood film. Starring Madonna and Antonio Banderas, the book illustrates the massive undertaking and attention to historic detail in bringing Buenos Aires in the late 40s and 50s back to life with impeccable authenticity and stunning imagery.
TORANI FLAVORING SYRUPS
Point-of-Purchase Recipe Booklet that features unique and innovative uses for Torani Specialty Flavoring Syrups to broaden the product’s uses to the retail customer. The two-inch die-cut circular recipe booklet was designed to be bright, colorful, and fun to reflect the creative spirit experienced when using the product. The booklet features nine recipes and a redeemable coupon. The campaign also features a tie-in consumer ad.
Also pictured is Eviva, a trend newsletter developed for trade distribution to promote new and innovative uses for Torani Specialty Flavoring Syrups. The newsletter tracks food and beverage trends and educates the trade on what’s new in their industry.
VIE SKIN THERAPY
Logotype, branding identity, product naming, and packaging graphics for a line of facial-care products. The packaging was designed to be bright and upbeat to attract a contemporary customer looking for an at-home line of facial products with “professional” results.
180 SOUTH SAN RAFAEL, PASADENA, CA 91105
First time on the market since 1968, this stunning 1959 Smith & Williams architectural gem is located on almost 2 acres on one of Pasadena's most premier streets, overlooking the arroyo with panoramic views of Pasadena and the San Gabriel Mountains, at the end of a long gated private drive. From the famed USC School of Architecture and contemporaries of Gregory Ain, Harwell Hamilton Harris, A. Quincy Jones, John Lautner, Rafael Soriano and Thornton Abell, this iconic midcentury Smith & Williams features a perfect blend of inside and outside, high ceilings, walls of glass, expansive views from each room, original terrazzo floors and fireplace, a detached office/studio, and Japanese-inspired architectural details. Known for their keen sense of site planning and refined integration of building to landscape, this 3 bedroom 3 bath, one-of-a-kind vintage property retains many original features, including original windows, doors, and abundant architectural details. The sprawling park-like grounds feature mature trees, a pool with rustic boulders in a bucolic setting overlooking a large part of the property once used as a horse corral. Almost untouched, this is rare opportunity to restore an important architectural property.
Offered at $4,750,000
