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TORANI FLAVORING SYRUPS
Point-of-Purchase Recipe Booklet that features unique and innovative uses for Torani Specialty Flavoring Syrups to broaden the product’s uses to the retail customer. The two-inch die-cut circular recipe booklet was designed to be bright, colorful, and fun to reflect the creative spirit experienced when using the product. The booklet features nine recipes and a redeemable coupon. The campaign also features a tie-in consumer ad.
Also pictured is Eviva, a trend newsletter developed for trade distribution to promote new and innovative uses for Torani Specialty Flavoring Syrups. The newsletter tracks food and beverage trends and educates the trade on what’s new in their industry.